May 07, 20 university of southern california media scholar henry jenkins describes how educators might fuel civic engagement by tapping the skills their students build in interestdriven online communities. Where old and new media collide rev ed by henry jenkins isbn. Aug 01, 2006 henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Forms of convergence technological convergence regulatory convergence media industry convergence convergence culture and participatory media 5. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. Star wars originally a film pokemon video game harry potter book now books, comics, tv series.
However, there are other categories of convergence at play, too, identified by media scholar henry jenkins. Where old and new media collide isnt terribly interested in convergence on a technological level. Soderlund, colette brin, lydia miljan, and kai hildebrandt, cross media ownership and democratic practice in canada 2012. Media scholar henry jenkins theorized that there are actually five categories of convergence that we see today.
Identify examples of convergence in contemporary life. The convergence of media productstechnology means that, in theory, we do not have to leave our homes as almost everything can be achieved at the touch of a button. Jenkins on collective intelligence and convergence culture. For one of my classes, we were assigned the henry jenkins book, convergence culture. Writing this book has been an epic journey, helped along by many hands. Reduced to its most core elements, this book is about the relationship between three concepts media convergence, participatory culture, and. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to. Television fans and participatory culture, convergence culture. Henry jenkins says media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. In this book, jenkins introduces the reader to the ways in. Henry jenkinss most popular book is convergence culture. Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk. A presentation on the topic of media convergence with particular reference to the research of henry jenkins. Books by henry jenkins author of convergence culture.
Henry jenkins explaining what is media convergence. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Henry jenkins, worship at the alter of convergence. Convergence culture is a book on how media distribution and consumption is changing written by henry jenkins, provost professor of communication, journalism, cinematic arts and education at usc annenberg school for communication and journalism. This is taking old media a book and converging it into new technology. Henry jenkins describes his conception of convergence culture, the byproduct of the collision between new and old media, along with the implications of convergence culture for education.
Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. Nov 01, 20 jenkins ends convergence with a welcoming. Henry jenkins, one of americas most respected media analysts. Henry jenkins on participatory culture big thinkers series. The fresh research and radical insights in convergence culture deserve a wide and thoughtful readership. Categories of convergence lets take a look at the five categories of convergence. Media scholar henry jenkins on participatory culture and civic engagement duration.
This book is about the relationship between three conceptsmedia convergence, participatory culture, and collective. Creating meaning and value in a networked society, and by any media. Email citation this book examines media convergence, a concept often difficult to define. Bring on the monolithic block of eyeballs bruce sterling,author, blogger, visionary jenkins is an astute observer of media culture and his insights are. Transmedia, at this level, is one way of talking about convergence as a set of cultural practices. Transmedia, used by itself, simply means across media. The worst thing a kid can say about a game is its too easy. Mar 01, 2016 henry jenkins is most famously associated with this model of media convergence, and he elaborated the concept in his influential and muchdebated book convergence culture. Convergence culture is a theory which recognizes changing relationships and experiences with new media. Definition henry jenkins media convergence is an idea that the. I found it to be an interesting read with a unique take on how the shifts in media consumption and distribution are changing pop. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Where old and new media collide ebook written by henry jenkins. With the internet revolution, information and media became rapidly democratized no longer could media giants claim to.
Jun 19, 2006 i thought i knew twentyfirst century pop media until i read henry jenkins. New york university press books are printed on acidfree paper. This leveraging of a single property across multiple forms of media is classic convergence behavior by jenkins definition. Henry jenkins, founder and director of mits comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace old media, but rather will learn to interact with it in a complex relationship he calls convergence culture. He is the author or editor of 20 books including textual poachers. Sometimes this book feels more like a collection of blog articles by some teenager and sometimes this book can offer its reader some serious insights into new media and how convergence changes our culture. Another example, is using a mobile phone to listen to music, using the old media idea. May 17, 2019 edwin baker, media concentration and democracy. Keep in mind that marsha kinder in playing with power wrote about transmedia intertextuality, while i was one of the first to popularize the term. Henry jenkins is most famously associated with this model of media convergence, and he elaborated the concept in his influential and muchdebated. Oct 08, 2015 according to media theorist henry jenkins convergence isnt an end result but instead a process that changes how media is both consumed and produced jenkins breaks convergence down into five categories. Vincent miller, convergence and the contemporary media experience. Convergence culture by henry jenkins usc annenberg.
Transmedia storytelling communication oxford bibliographies. Ideally, each medium makes it own unique contribution to the unfolding of the story. Henry jenkins is one of the most influential contemporary media scholars. Where old and new media collide 2006, henry jenkins is being touted as the marshall mcluhan of the 21st century. Jenkins understanding of convergence is primarily a cultural process, where convergent cultural practices include both the consumption and creation of media. However, whether or that is a fair comparison is a matter better left to those who better understood the medium is the massage. Media convergence is more than simply a technological shift. I believe that all educators and those who are intellectually curious should all. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Henry jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, cultural, and social paradigms, where consumers are encouraged to seek out new information and make connections among dispersed media content. Media theorist henry jenkins identifies the five kinds of convergence as the following. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black. Perhaps jenkins best illustration of all aspects of convergence is his discussion of the matrix phenomenon. Fandom, after all, is born of a balance between fascination and frustration.
This book challenged the way that consumers and corporate media viewed their relationship with each other. He takes us into the secret world of survivor spoilers, where avid internet users pool their knowledge to unearth the shows secrets before they are. Media convergence is what makes humans dependent on media. Where old and new media collide by henry jenkins 20060801 henry jenkins on. The cultural logic of media convergence henry jenkins, 2004. Online shopping from a great selection at books store. One of those rare works that is closer to an operating system than a traditional book. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest. Bring on the monolithic block of eyeballs bruce sterling,author, blogger, visionary jenkins is an astute observer of media culture and his insights are spoton. Here are some key passages from the books introduction.
To define media, lets turn to historian lisa gitelman, who offers a. There is a relationship between three concepts media convergence, participatory. I launched this site in june in anticipation of the release of my new book, convergence culture. Henry jenkins, one of americas most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. In the world of media convergence, every important story gets told. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award 2007 choice outstanding academic title a classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Convergence involves both a change in the way media is produced and a change in the way media is consumed. He directed mits comparative media studies graduate degree program. Download for offline reading, highlight, bookmark or take notes while you read convergence culture. Where old and new media collide by henry jenkins 20060801. His affection for the subject and sharp eye for what it all means are an.
There is a relationship between three conceptsmedia convergence, participatory culture, and collective intelligence. The ideas jenkins put forth in this article provides a working definition that continues to be widely accepted and used. Nov 11, 2010 definition henry jenkins media convergence is an idea that the industry have which involves all media merging together to be controlled by one central box henry jenkins says media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Convergence culture is a term coined by henry jenkins in his book convergence culture. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Convergence culture media technology and culture change. Convergence culture by henry jenkins usc annenberg school. I thought i knew twentyfirst century pop media until i read henry jenkins. Politicans and massmedia broadcasters have often dismissed examples like. He also has a joint faculty appointment with the usc rossier school of education. Convergence culture, textual poachers, fans, bloggers and gamers and other similar works.
Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. Welcome to convergence culture june 19, 2006 henry jenkins. Where old and new media collide henry jenkins view larger image. Convergence culture by henry jenkins, 9780814742952, download free ebooks, download free pdf epub ebook. Economic convergence, when a single company has interests across many kinds of media.
Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Everyday low prices and free delivery on eligible orders. The worst thing a kid can say about homework is that it is too hard. Henry jenkins has 48 books on goodreads with 15192 ratings. One focuses on what we are doing with media, and the other on what media is doing to us. Global convergence technical convergence economic convergence cultural convergence organic convergence 9. Convergence is built on the idea of the merging of the three cs. In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious, social, and entertainment aspects of american society.
Dec 05, 2012 for one of my classes, we were assigned the henry jenkins book, convergence culture. Convergence culture is a book on how media distribution and consumption is changing written by henry jenkins, provost professor of. Looking back on convergence culture dmrc at large medium. Media convergence is an idea that the industry have which involves all media merging together to be controlled by one central box. This book is about the workand playspectators perform in the new media system. Rather, my focus is on convergence as a cultural process which involves the flow of stories, images, sounds, brands, relationships across the entire media system. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and. Educators, media specialists, policy makers and parents will find convergence culture both lively and enlightening. Henry jenkins s most popular book is convergence culture. In 2006, henry jenkins published his groundbreaking work convergence culture. Spreadable media i media tra condivisione circolazione. Convergence culture is the future, but it is taking shape now.
Jenkins is an astute observer of media culture and his insights are spoton. Jun 01, 2001 media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Graham meikle and sherman young, media convergence. In addition to his book on media convergence, he is known for his work on hollywood comedy, computer games, and fan communities. In the world of media convergence, every important story gets told, every brand gets sold. The term is used to describe a new era of transition where new and old media collide. Where old and new media collide by jenkins, henry 2006 hardcover on.